What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World by Jeff Jarvis

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Title: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World

Author: Jeff Jarvis

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Synopsis: “Eye-opening, thought-provoking, and enlightening.”—USA Today “An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.”—San Jose Mercury News